More than 500 leading suppliers and about 25,000 visitors are expected to attend the two-day Cereals event near Sleaford next week.
Cereals is once again hosting one of the widest-ranging conference programmes in the arable farming calendar, where some of the most topical political, technical and business issues will be aired.
The event boasts more than 64 hectares of stands and live demonstrations. It will include The Arable Conference at Cereals, partnered by The Oxford Farming Conference, popular technical seminars that return in a new shorter format and a series of open forums hosted by principal sponsor HSBC.
Cereals event director Jon Day said: “The condensed seminars will last no more than 30 minutes each but will be packed with advice, while giving growers a chance to put their own questions to the experts.
“The new format will allow visitors to pick up as much information as before but in a shorter time, so they can spend more of their day visiting the trade stands, crop plots and working demonstrations.”
There will also be plenty of opportunities to catch up with the latest economic trends and political thinking influencing the farming sector.
The event takes place at Boothby Graffoe on June 10 and 11. Tickets are available at www.cerealsevent.co.uk and cost £24 per adult.