Dressing for success for Rauceby’s Jayne

Tom Lane creator Jayne Ireland at work
Tom Lane creator Jayne Ireland at work

An enterprising Rauceby woman has turned her student business plan into reality with the launch of her own clothing label.

Jayne Ireland (22) first drafted out her ideas for her label Tom Lane while completing a fashion degree at Falmouth University.

Using personal funds she has set up the business, which specialises in high quality women’s shirts and accessories, from her family’s farm Rauceby Grange, making accessories such as the waxed tote bags and linen scarves by hand. The business is called Tom Lane after the name of the road that runs through Rauceby village.

Jayne, who attended Kesteven and Sleaford High School, said: “The idea is to produce clothing and accessories of the highest quality. To ensure the longevity of a product means that there needs to be a balance of exceptional quality, peformance materials and timeless design.

“My dad has kindly let me convert some space at the farm into a studio to make the accessories. Everything is made in Britain. I made the first samples of shirts myself and they are now made for me at a workshop in Wales.”

She has even got boyfriend Joe helping out with the hand-stitching for the accessories.

Despite the business only being launched in July, Jayne has already seen her first orders coming in, as word spreads about the brand from her website and social media.

Prices range from £95-£150 for the shirts and £59 for the bags.

Her website can be found at www.tomlane.co/