Tourists in North Kesteven are having a bigger than ever impact on the local economy – as a report shows visitor numbers are up for 2015.
Latest figures show that more people are visiting the district and getting out and about, spending more money and helping to keep more people in work.
Continuing an upward trend of recent years, the number of visitors making a trip to North Kesteven increased by 1.1 per cent in 2014 to 2.23million.
Most were day visitors, contributing to a total of 2.71m days spent by visitors in the district (an increase of 2.7 per cent on the year before), collectively having an economic impact worth of £115.29m, which was up 6.3 per cent.
Across the year, this supported 1,873 full-time equivalent jobs, which was an increase of 1.9 per cent. At an August peak, there were 3,246 people employed in supporting the visitor economy.
This highlights the value of tourism to North Kesteven and vindicates the district council’s continued emphasis on supporting continued growth within the sector, not least through the creation of the International Bomber Command Memorial Centre taking shape at Canwick Hill and its distinct offer of Aviation Heritage.
With an increasing number of visitors staying longer than a day, they are clearly discovering the district’s many delights, which include historic houses, mile upon mile of open countryside rich in wildlife and criss-crossed with way-marked footpaths and cycleways, Roman relics, a myriad of distinctive medieval churches, picturesque villages and world-class arts and leisure facilities.
This underlines the council’s determination to entice them to linger longer by increasing the amount of accommodation.
Council leader Coun Marion Brighton said: “It is wonderful that we continue to record a year-on-year increase in the numbers of visitors to the district and the contribution they make to our local economy, supporting a rich and diverse cultural offering which benefits us all whether we are resident or visiting.
“Although we lack a castle, coast, cathedral or other major attraction, we have so much to offer all ages and interest groups.”
She added: “I am sure as word spreads of the emerging International Bomber Command Memorial Centre and broader Aviation Heritage so unique to the district, people will find ever more reasons to discover North Kesteven and spend time in the heart of Lincolnshire.”