Frozen food store staff in big Christmas charity push

Collecting for charities this Christmas. Sleaford's Iceland store staff, from left - Gaby Bishop, Clare Hughes, Beth Carr and Emma Salmon. EMN-151112-152601001
Collecting for charities this Christmas. Sleaford's Iceland store staff, from left - Gaby Bishop, Clare Hughes, Beth Carr and Emma Salmon. EMN-151112-152601001

Staff at a Sleaford frozen food store are urging people to give generously in their big charity push for the festive period.

Iceland’s Southgate store traditionally goes all out to support a number of chosen charities in the run up to Christmas and this year is no exception, explained the store’s fundraising organiser Beth Carr.

She said: “We have been helping Hollies Animal Rehoming Trust from Ruskington with collection bins at the door for pet food and toy donations and buckets for cash donations at the tills. Today (Saturday) we have volunteers bag packing and the charity’s mascot appearing for photos.”

Beth said: “Last year we collected donations of food for the New Life Centre Community Food Larder and had an amazing response, getting so much for them that we are doing that again this year as well. So, there is a donation basket at the front of the store for them too. We will drop off all the donations in one of our delivery vans.”

Over the next two weeks the store is also raising money for the company’s chosen charities of When You Wish Upon A Star, the Children’s Food Trust and NYAS, a charity which gives a voice for vulnerable children and adults.

There will be a grand raffle to win a £50 chocolate Santa with runners-up prizes of £30 teddies, at £1 per ticket.

School children are being invited to enter a competition to draw a Christmas picture, with the best one winning a Winnie The Pooh cuddly toy and a chocolate selection box.

Beth said: “We are also trying to get school choirs into store to entertain shoppers and staff will be doing various dressing up days in pyjamas, Christmas jumpers and festive fancy dress.”