Primark has responded to #chipgate in the best way possible

The adorable Chip mug
The adorable Chip mug

Social media went mad earlier this month after customers desperate to get their hands on the latest must-have product were disappointed when Primark sold out.

But hats off to Primark’s marketing team. After being bombarded with queries from desperate customers trying to track down the Beauty and the Beast Chip mug, they’ve now responded to #chipgate in the funniest way possible.