This year’s Cereals may have been a resounding success, but there were rush hour headaches ahead of the event opening on Wednesday and Thursday mornings.
Traffic caught up in the vast number of visitors heading for the show site tailed back down the A607 and A15 for miles, causing congestion on the A17 and A15 Sleaford bypasses too. Some diverted through town causing more tailbacks.
Cereals event spokesman Robert Harris said: “A review of event planning and procedures is undertaken after each Cereals event and any traffic issues will be part of that review. Haymarket would appreciate receiving details of any issues relating to Cereals.”