Guest speaker at the launch of the Town Team was Leader of North Kesteven District Council Coun Marion Brighton.
She said: “We are all trying to promote and do the best for Sleaford. It could be one of the most flourishing market towns in Lincolnshire.”
Coun Brighton outlined plans to regenerate the Maltings and build a new Tesco, bringing in £100m of investment. There would also be four non-food business units created from the old store. She also referred to new parking south of the railway line and regeneration of the Corn Exchange area with retail space and possibly a community cinema.
Retail consultants are looking into the problem of attracting back some of the £62m spent away from Sleaford by residents.
She said: “The town centre survey is the biggest we have ever done. It shows people want more than just retail. They want things to do, places to see, places to eat.”
Schools are offering young people’s perspectives, she said, while a specialist company is due to install footfall cameras before Christmas to gather evidence of how people use the town.
She also spoke of Made In Sleaford, a new project to promote the many things manufactured locally, Small Business Saturday on December 6, which will see all council car parks opening for free, a programme of business support events, drop in-advice surgeries and work going on to see whether there is scope for another hotel in the town.