A survey of 10,000 holiday-goers has revealed Skegness as one the top destination for holidaymakers - the only Lincolnshire spot to make the list of the best 50.
The resort came in at number 11 - above Great Yarmouth.
June Howard, business development manager for Skegness East Coast and the Wolds Hospitality Association (SECWHA), is delighted.
She said: “That’s great news and confirms what we have always known that Skegness is a great destination!
“Our members are always striving to ensure their visitors have a great experience and our Rest Assured assessment scheme has also helped to drive up standards.
“Skegness now offers great diversity of attractions with the aquarium, AMCA racing in the winter, bowls tournaments and many other festivals and events. There is something for everyone - at any time of the year.”
Top spot went to Edinburgh, while one in 10 participants said that they would be visiting London this summer - asserting its own dominance on the UK’s tourism industry – while Bournemouth, Manchester and Whitby made up the top five.
The North of England is particularly well-represented in the table - with Newcastle (17th), Durham (30th), Barnard Castle (33rd), South Shields (34th) and Northumberland’s Alnwick (42nd) and Berwick (43rd) all featuring in the top 50.
The Lake District also fared well, thanks to the growing allure of Kendal, Keswick and Penrith.
Five Welsh hotspots also made the list – Cardiff, Abergavenny, Newport, Harlech and Aberystwyth – while Belfast and Bushmills, home of the Giant’s Causeway, represented Northern Ireland.
The Pegasus Marine survey follows a report by The Telegraph, which found that more Brits are enjoying staycations than ever before.
According to data from Visit England, the number of overseas holidays booked by Brits is 16 per cen lower than it was prior to the recession – while staycations increased by 12 per cent between 2008 and 2013.
Jonathan Le Roux, co-founder and director of Pegasus Marine Finance, said: “Staycations are clearly a very popular way to holiday currently, and why not?
“Britain is beautiful and in my opinion is hard to beat when the rain’s not falling.
“Whether you’re visiting towns and villages of historical value or enjoying our varied coastline, the UK offers amazing diversity”
Here’s the UK’s top 50:
12. Great Yarmouth
26. Isle of Man
33. Barnard Castle
34. South Shields