Town Team plan more training after digital workshop success


Sleaford Town Team is delighted with the turnout for February’s digital skills workshop in Sleaford, which was greater than those held in many larger towns in the county.

A repeat of the successful sessions has now been arranged by Business Lincolnshire and onlincolnshire. The Lincolnshire County Council-funded ‘Growing Through Technology’ workshops will be held in the Masonic Rooms, Watergate, on March 15 and 22, and include a free one-to-one consultation on business premises for all attendees.

“The turnout for the training was just phenomenal. We were fully booked in no time,” comments Bev Jenkins, leader of the Sleaford Town Team’s action group for business events and training.

The Town Team will now create fortnightly open groups on digital marketing for local businesses. Hosted by Andrew Rayner, Clare Rayner, Bev Jenkins or Sam Doyle, the groups will share experience of digital marketing and offer practical help and expert advice to attendees who struggle to promote their businesses online. The groups will be held every other Tuesday, from February 24, in The Barge and Bottle, Carre Street - free to Town Team members or £10 non-members.

The Town Team has also organised a retail master class, delivered by its chairman, Clare Rayner, based on her bestselling book, The Retail Champion: 10 Steps to Retail Success. It will be from 10am to 4pm on April 19 at the Masonic Rooms, free for Town Team members. Non-members £15. Clare, who has delivered masterclasses for years, explains: “I want to help local businesses to identify their strengths and weaknesses and offer them solutions that will really make a difference, ultimately enabling our town to become even greater.”

Details at www.sttretail