A college student from Caythorpe has produced an anti drink-driving advertising film which could now be used by Sleaford Police.
Former Carre’s Grammar School student Theo Fells, 18, has just started a course in Creative Production and Media at Lincoln College and was challenged by his tutor to produce an advert based around a product or idea of his choosing for his first big project.
He said: “I was toying with the idea of something like Coke or Pepsi, but then thought it should be something more hard-hitting and impactful and an advert about drinking and driving applies to all of us, rather than a specific area.”
He decided to do his own interpretation of the official TV adverts and enlisted the help of PCSO Patrick Welby of Sleaford Neighbourhood Policing Team to add authenticity.
Theo said: “I really enjoy the art of film-making and Patrick really liked what I had done and thought it was a really good representation of what it is like being pulled over by the police when you think you are over the limit.
Theo said: “Patrick has said that when he goes to do talks in schools he would like to use the video.
“I wanted it to be like a real-life scenario with blue lights flashing and an officer asking you if you had been drinking.”
You get a driver’s view of the police officer asking questions and the anxiety levels are built up by a quickening heart-beat dubbed over the soundtrack.
Theo has put it out on Youtube to gauge reaction and it has also been highlighted on Sleaford Police’s Twitter feed. View it at: http://youtu.be/8Or7M5xlguc