VIDEO: Tough new penalties for drivers caught using a mobile phone.

The new police campaign against mobile phone use while driving. EMN-170703-172517001
The new police campaign against mobile phone use while driving. EMN-170703-172517001

Tough new penalties have been introduced for driving while using a mobile phone and the county’s police force is pushing a promotional video to get the message across.

From today (Tuesday), drivers will receive six points on their driving licence and receive a £200 fine.

These changes will have a significant impact on young drivers in particular as they risk having their driving licence revoked following a first offence. Motorists will no longer be offered the opportunity to go on a driver awareness course.

It is illegal to use a mobile phone, held in the hand, whilst driving or while stopped with the engine on, it has been illegal since December 2003 but there has been a worrying shift in attitudes to mobile phone use behind the wheel, according to police. The RAC surveyed 1,714 motorists and 31 per cent of them said they used a handheld phone behind the wheel compared with eight per cent in 2014.

Since news of the tougher laws there have been anecdotal reports of hands free kits being a top seller online.

The traffic policing and collision investigation team for the East Midlands has been running a hard hitting campaign to highlight the horrific consequences of driving on a mobile phone under the banner #itcanwait. Officers have made a film with a victim who was left with serious injuries following a collision on the M1 in November 2014. The collision was caused by a driver who was using her mobile phone while driving.

Chief Inspector Mark Garthwaite said: “We want to draw attention to the risks drivers are taking by using their mobile phone while driving. What is concerning is that drivers aren’t just making a phone call they are texting and using the internet as well when they should be concentrating on the road.

“This campaign is about increasing awareness of the tougher new penalties and we’ll be sending messages out on social media throughout the week but officers will also be ticketing motorists who are caught using their mobile phones throughout the EMOpSS region.”

John Siddle, spokesperson for the Lincolnshire Road Safety Partnership, said: “The offence of using a mobile phone whilst driving has long been in place yet some drivers feel their call is more important than the safety of other road users. Drivers behaving this way are often in the news when tragedy strikes and families are affected but drivers still believe it will not happen to them until it does.

“It is hoped that the new penalties, of sixpoints and £200, will deter those drivers who put so much at risk. This dedicated campaign across our region will highlight the increase in penalties and in particular the removal of an offer of a course to negate penalty points. New drivers risk having their license revoked.”

Chief Constable Suzette Davenport of the National Police Chiefs’ Council said: “This week forces will be working to make driving distracted as socially unacceptable as drink driving through enforcing strong deterrents and powerful messages to make people think twice about their driving habits.

“Encouraging results from last year’s campaign against mobile phone use show how effective new tactics and innovative approaches can be. Officers will continue to use intelligence-led tactics to target police activity and resources and catch repeat offenders.

“Forces will be working throughout the year to tackle this behaviour by motorists with national partners and the public.”

You can follow the campaign on social using the following hashtags: #eyesontheroad #mindsontheroad #itcanwait and #dontriskit.