Billinghay heart patient stars in British Heart Foundation advert

Hayley Chew, featuring in the new BHF campaign advert. EMN-161201-171246001
Hayley Chew, featuring in the new BHF campaign advert. EMN-161201-171246001
  • Heart and circulatory disease is responsible for around 155,000 UK deaths each year – around one every three minutes. Thanks to the public’s generosity, the BHF funds new research central to discovering vital treatments for people living with heart and circulatory conditions.
  • By signing up to ‘Wear it. Beat it.’ you can help power these life saving discoveries. Whether you choose to go all out or just wear a splash of red, join the fun across the UK by wearing red and organising an event on Friday February 5 to show your support.
  • Since 2009, ‘Wear it. Beat it.’ has raised over £6 million and last year an amazing 23,000 people took part. The BHF is calling for even more of you to get involved this year.
  • Don’t forget to share your photos on the ‘Wear It. Beat It.’ photo wall to inspire more people to get involved.

A Billinghay woman is appearing in a TV advert to promote the British Heart Foundation’s fundraising campaign encouraging the nation to sign up to ‘Wear it. Beat it.’ and help raise £1 million for life saving research.

Hayley Chew, 37, from Billinghay is calling on the public to sign up to Wear it. Beat it. after experiencing first-hand the devastating impact of heart disease.

Hayley lost her father to the inherited heart condition hypertrophic cardiomyopathy when she was just 13 years old. The condition causes the heart wall to become thickened, making it harder for the heart to pump blood around the body.

Hayley was regularly monitored for the condition and at the age of 29 doctors found she had a leaking heart valve and mitral valve, which affected the flow of blood through her heart.

Three years later, Hayley was rushed to hospital with pain all down her left hand side and chest which lead to her having a heart valve repair operation.

Now fighting fit, Hayley and her family are supporting the BHF’s ‘Wear it. Beat it.’ campaign to get the nation wearing red on February 5 to help raise £1million to fund new research in the fight against heart disease. Hayley will feature in the charity’s advert which will run throughout January to promote the campaign. Hayley is in the final clip of the advert.

Speaking of her involvement in the advert, Hayley, who runs The Old Butcher’s Tearoom in Billinghay, said: “Last year we raised nearly £400 by holding a family walk where we all wore red and held an event in our tea room for Wear it. Beat it., so I was delighted to be asked to star in the BHF advert.

“I’m really grateful to the support the British Heart Foundation has given me. By signing up to ‘Wear it. Beat it.’ and wearing red on Friday February 5, you can help raise vital funds for research and support the seven million like me fighting heart disease.”

Hayley also did a longer feature film of her story for the BHF website, which you can also find here.

Fancy a cheery red tea break at work, a yummy red bake sale after school or a jolly red happy hour at home with your friends? Whether you think up your own idea or pinch one of our reddy-made ones, it’s the taking part and showing your heart that matters.

To find out more or to sign up to ‘Wear it. Beat it.’ visit to get your free fundraising pack, full of reddy-made ideas to make the most of your event.